Cherry and blackcurrant, raspberry and sea-buckthorn, gooseberry and chilli. A six-bottle case is £19.20 on drinkwild.co.uk. The discovery case is £12.80. The price on the machine would be Wild Berry’s.
Bright.BlueWild Berry in the gym.
On the screen, or in the machine.
A 280ml bottle, 0% alcohol, with the fruit still in the jar. List the case for delivery, or put a bottle in the coil.
Digital · £10,000
Physical · £13.75 a week
The Gym Group
For Olga Kulikova
Why Wild Berry Brew
Bright.BlueA cold bottle, where the session ends.
Sweetened with grape must, not a refined-sugar soda. Whole fruit stays visible. It is a drink someone can pick up on the way out of the gym.
The digital plan lists the case on 500 screens and Wild Berry fulfils the order. The physical plan puts one SKU in 100 machines. You choose one, or run both.
Digital and physical
Bright.BlueTwo ways to list Wild Berry.
Digital is listing and advertising across 500 machines, with nothing stocked. Physical is the rate for a product in the machine, and the media is inside that rate.
£13.75 × 100 machines × 8 weeks = £11,000. A second SKU is the same rate again. About 9.6 million impressions on the digital plan if 11 million across 570 screens holds. Illustrative, not a guarantee.
What gets listed
Bright.BlueThree bottles. One case price.
Each six-bottle case is listed at £19.20. 280ml. 0% alcohol. Prices from drinkwild.co.uk, not a vend price.
Cherry & blackcurrantStar anise · £19.20 for six
Raspberry & sea-buckthornWith apple · £19.20 for six
Gooseberry & chilli£19.20 for sixNext step
Olga, the screen
or the coil.
£10,000 digital, or £11,000 physical. Either one, or both. Ex VAT. About 9.6 million impressions on the digital plan if 11 million across 570 screens holds. Illustrative, not a guarantee.
Reply with the pathAdam Smith
Bright.Blue · adam.smith@bright.blue
Prepared for Olga Kulikova, Wild Berry Brew
Bright.Blue · adam.smith@bright.blue
Prepared for Olga Kulikova, Wild Berry Brew