Romancello
Bright.Blue

Romancello in the gym.
The bottle, listed.

A 70cl lemon apéritif, 22% ABV, made with IGP Menton lemons. The digital plan delivers the bottle. A coil only works where the format and the licence fit.

Digital · £10,000 Physical · £13.75 a week The Gym Group For Roman Galustian

Why Romancello

Bright.Blue

A drier lemon aperitif, not a sports drink.

70cl. 22% ABV. £25.

Amazon lists the bottle at £25, against a £30 list price. romancello.co.uk describes it as an apéritif au citron, bronze at the London Spirits Competition 2025. That £25 is not a vend price.

Menton lemons, less sugar than limoncello

Lemon zest, olive leaf, gentian, thyme, sea salt. No artificial additives. Founded in London by Roman Galustian, made in England since 2022.

Deliver the bottle. Do not assume the coil.

Gym machines are not a bar. The digital listing puts the bottle on the screen and Romancello fulfils it. A physical SKU needs a format that fits the slot and a site that can sell alcohol.

Romancello aperitif au citron, 70cl, 22% ABV

Digital and physical

Bright.Blue

Two ways to list Romancello.

Roman asked for more detail. Digital is a listing and the screens, fulfilled by Romancello. Physical is the guest-SKU rate, and it stays conditional on format and licence.

Digital listing

On the screen. Delivered.

£10,000
4 weeks · 500 machines · ex VAT
  • £5 × 500 machines × 4 weeks£10,000
  • Home banner, category, 55 inch screenOn
  • Phone checkout. Romancello fulfilsOn
  • Stock in the machineNone
Physical listing

In the machine. Bought there.

£11,000
8 weeks · 100 machines · one SKU · ex VAT
  • £13.75 × 100 × 8 weeks£11,000
  • Media and the slot, one rateOn
  • Product in the coil. You supply itOn
  • Same rate for a further SKUPer SKU

£13.75 × 100 machines × 8 weeks = £11,000. A second SKU is the same rate again. About 9.6 million impressions on the digital plan if 11 million across 570 screens holds. Illustrative, not a guarantee.

What gets listed

Bright.Blue

One bottle. That is the SKU.

70cl. 22% ABV. £25 on Amazon UK. IGP Menton lemons. The machine price is not set here.

Romancello 70cl bottleApéritif au citron70cl · 22% ABV · £25 on Amazon
Menton lemonsCitron de Menton IGPThe only lemon in France with that status

Next step

Roman, the bottle
on the screen.

£10,000 digital, or £11,000 physical. Either one, or both. Ex VAT. About 9.6 million impressions on the digital plan if 11 million across 570 screens holds. Illustrative, not a guarantee.

Reply with the path
Adam Smith
Bright.Blue · adam.smith@bright.blue
Prepared for Roman Galustian, Romancello
Romancello aperitif au citron, 70cl, 22% ABV
1 / 5 Both listings