nowhey

Bright.Blue

NoWhey across the gyms.
On the screen, or in the can slot.

A 330ml protein water. 20g pea protein, zero sugar. List the case for delivery, or put Berry or Mango in the machine.

Digital · £10,000 Physical · £11,000 The Gym Group For Jesse

Why NoWhey

Bright.Blue

Protein water, where the session ends.

330ml. Clear. Not a shake.

Berry and Mango. 20g pea protein in the can. 86 calories on the berry can. Zero sugar, vegan, no dairy. A 12-can case is £33 on drinknowhey.com, £2.75 a can.

The powder stays a delivered product.

Berry or Mango powder is £35 for 15 servings, £2.33 a serving. The national coil is for the can. The pouch is for the David Lloyd supplement machine, not this trial.

Digital now. Physical if you send cans.

The digital plan lists the case on 500 screens and NoWhey fulfils the order. The physical plan puts one flavour in 100 machines. You choose one, or run both.

The media

Bright.Blue

The same cans, on the glass.

Digital listing puts NoWhey on the idle screen, the home banner, the protein category and the product page. Nothing is stocked.

IdleMain screen

HomeBanner

CategoryProtein lead

ProductBerry

National listing trial

Bright.Blue

Two ways to list NoWhey.

Digital is listing and advertising across 500 machines, with nothing stocked. Physical is the rate for a can in the machine, and the media is inside that rate.

Digital listing

On the screen. Delivered.

£10,000

4 weeks · 500 machines · ex VAT

£5 × 500 machines × 4 weeks£10,000
Home banner, category, 55 inch screenOn
Phone checkout. NoWhey fulfilsOn
Stock in the machineNone

Physical listing

In the machine. Bought there.

£11,000

8 weeks · 100 machines · one SKU · ex VAT

£13.75 × 100 × 8 weeks£11,000
Media and the slot, one rateOn
One can flavour. You supply itOn
Berry and Mango togetherTwo SKUs

£13.75 × 100 machines × 8 weeks = £11,000. The second flavour is the same rate again, £22,000 for both cans. About 9.6 million impressions on the digital plan if 11 million across 570 screens holds. Illustrative, not a guarantee.

What gets listed

Bright.Blue

Two cans. One powder, delivered.

Prices from drinknowhey.com on 6 Nov 2026. These are NoWhey’s own prices, not a vend price.

Berry12 × 330ml · £33 · 20g protein · 86 calories

Mango12 × 330ml · £33 · one flavour, or both

Powder15 servings · £35
£2.33 a serving
Berry or Mango. Delivered on the digital plan. Not a coil SKU.

Next step

Jesse, the screen
or the can.

£10,000 digital, or £11,000 for one flavour in the machine. Both flavours are £22,000. Ex VAT. This is The Gym Group. David Lloyd is a separate deck.

Reply with the path

Adam Smith
Bright.Blue · adam.smith@bright.blue
Prepared for Jesse, NoWhey

NoWhey across the gyms.On the screen, or in the can slot.

Protein water, where the session ends.

The same cans, on the glass.

Two ways to list NoWhey.

On the screen. Delivered.

In the machine. Bought there.

Two cans. One powder, delivered.

Jesse, the screenor the can.

NoWhey across the gyms.
On the screen, or in the can slot.

Jesse, the screen
or the can.